Eyebrows. They are currently one of the biggest trends in the makeup and beauty industry and taking it by storm. Something that used to be so easily overlooked in a daily make up routine just needed a boost from the crowned 2016 ‘eyebrow queen’ Cara Delevingne to bring this brow movement into the spotlight. Although a brief trip through history will show you that eyebrows really have always been a major key to a gorgeous face.

In the 1920s and 30s shaved and drawn on pencil thin eyebrows with elongated tails were all the rage shown by film stars Clara Bow and Greta Garbo. In the 1940s and 50s sported by style icons like Grace Kelly and Marilyn Monroe eyebrows come to be more natural but with a prominent arch. Brooke Sheilds and Madonna then lead the movement of natural and bushy brows from the 1980s which has brought us to current day trends, au natural just more bold, defined and arched.

The beauty industry is blowing up with the eyebrow craze by branching from beauty salons to opening brow bars that specialise specifically in giving you the eyebrows you desire and deserve. It is truly amazing the feeling of something so simple as having your eyebrows done can lift the eyes and brighten the face, some say it they feel as though it’s even shaved a few years off them.

This brow envy however, can also bring with it unrealistic brow expectations. Those new to the brow world think that the immaculate eyebrows on a Kardashian sister will definitely work on their own face; when this is not necessarily the case with all. Every brow shape is determined by an individual’s face and eye shape.

A shape that works for one person may not work for the next so if ever in doubt on where to start, find a therapist or brow specialist and they can help you out. It is important to ensure there is a few weeks growth so that the specialists have hairs to work with; a good 4-6 weeks growth is a great starting point. They will enlighten you to the world of brows and help you embrace that your eyebrows are sisters and not twins

With the diverse range of shaping and colouring methods on the market it really is possible to create the brows that work for you. Times have changed from the basic waxing, tweezing and trimmings methods now to add threading even various tattooing methods. Well then add the various makeup products dedicated to eyebrows- growth serums, powders, gels, pencils, creams, tints – no wonder people are causing brow envy worldwide.

You don’t have to be a trained professional to use these make up products as many of them are created to be used by all experience levels also many ranges provide tutorials online, and well not to mention the number of beauty bloggers filming tutorials for YouTube on the daily.

If you’ve been hesitant to jump on the brow train, take the leap and got for it! Be bold, be creative, and make your brows your own.